Tourisn lessons Assignments -module 20

Module 20 , Level 3

Secondary Industries (B)



1. Short summary on manufacturing company;-


(a) Proton; - Proton was initiated under the directive of the then Prime Minister, Tun Dr. Mahathir bin Mohamad. Proton is the Malaysian national automobile manufacturer (Malay acronym for PeRusahaan OTOmobil Nasional, 'National Automobile Enterprise'), which was established in 1983. It was then listed in the Kuala Lumpur Stock Exchange (known as Bursa Malaysia). Proton Malaysia is under the management of Proton Holdings Sdn Bhd. The headquarters is in:-
HICOM Industrial EstateBatu Tiga40000 Shah AlamSelangor Darul EhsanMalaysia.
The first car was launch in 1985 which is the Proton Saga. The Proton Saga is the first car produced by Malaysian auto manufacturer Proton. Originally based on the 1983 Mitsubishi Lancer Fiore, to avoid R&D costs, the Saga first debuted in September 1985 and retained its core Fiore design for two decades, before a long overdue successor designed in-house by Proton was launched to replace the ageing platform in 2008.
Since 1985, the Proton Saga and its variants contribute to most of Proton's sales and revenues. The Saga is also the longest surviving model produced by Proton, soldiering on for nearly 22 years.



(b) Perodua; - Perodua is the abbreviation of Perusahaan Otomobil Kedua is Malaysia's second automobile manufacturer after Proton. It was established in 1993 and launched their first car, the Perodua Kancil in late 1994. The shareholders of Perodua are UMW Corporation Sdn Bhd with 38% stake, Daihatsu Motor Co. Ltd. (20%.)MBM Resources Bhd (20%), PNB Equity Resources Corporation Sdn Bhd (10%), Mitsui & Co. Ltd (7%) and Daihatsu (Malaysia) Sdn Bhd (5%).Perodua mainly produces small-compact cars and therefore does not actually compete with Proton for the same market niche. Perodua organized a logo competition in 1997 to find a new corporate logo, to be launched together with their upcoming model . The competition was won by Johnson Ng Weng Kuan, an architecture student from Universiti Teknologi Malaysia. Perodua officially launched the new corporate logo on 24 August 1998 when they launched Malaysia's first 4x4 vehicle, the Perodua Kembara. The designer claimed that the inspiration of the design was the 'P' plate of probationary drivers, who would be the most likely to drive Perodua vehicles.




(c) Modenas ;- Modenas is the prime motorcycle manufacturer in Malaysia. It is established in 1995 its head quarters is located in Gurun, Kedah State. The history of the company began at the early 1990s. After the success of Malaysian automotive manufacturer Proton, the government looked forward to launch a national motorcycle project.
Modenas was formed in 1995 and majority of its shares were held by Kawasaki, Sojitz, Khazanah Nasional and DRB-HICOM.
Modenas achieved its 1,000,000th unit production in June 2007. Currently Modenas is exporting its products to 13 countries worldwide with Greece being the largest importer.




2. Handicraft in Malaysia can be promoted in a few ways with lower cost. Comparatively we may seem to be expensive but the price is rather reasonable due to the supplementary material that is imported. However, the pricing can be more reasonable still, by utilizing local products and employing local to make the handicraft. Due to the reason that handicraft is not a commercial product like electronics, equipments, food and etc., it is advisable that the local people who had a permanent job whom had interest in arts and culture may perform this as a part-time work. Due to the high labour cost which involves foreign workers, it is best that unemployed locals can be trained in the skills of local handicraft. This in turn will help the individual in acquiring skills as well as promoting local handicraft as one source of income should the locals want to start on their own. The quality of the handicraft will be better, as selected person whom had keen interest will be the more precise and detailed, thus quality handicraft will be produce. In conclusion, handicraft is best made by locals, who is seeking a part-time job or unemployed locals, secondly only person with keen interest are selected and thirdly, local product is fully utilized.




3. A short brief of telecommunication in Malaysia;-

a. RTM Television Station ,
RTM is the abbreviation of Radio Television Malaysia and is solely owned by the Malaysian Government. The channels in the station are basically RTM 1, RTM 2. This TV station broadcast mainly local programmes and some repeated movies of the past. The movies can sometime quite interesting too.


b. Astro,
Astro is a paid satellite TV subscribes by viewers. The station had a wide range of channel not available in RTM and international series which includes programmes on sports, music, variety, kids programme, documentary and etc. it is available in other language as well such as mandarin. Subscribers will be given choice of certain packages in which they can choose to subscribe to view . The full package is rather costly. The subscribers will be provided by the company a dish that will receive the transmission via satellite.


c. Maxis,
Maxis are a mobile telecommunication company, providing mobile wireless telephone communication for Malaysians. Maxis was granted telecommunication license to operate a nationwide GSM 900 mobile network, fixed network and international gateway in 1993. However it started its operation in 1995. The mobile services are prepaid phones services and post-paid phone services as well. Their main brand name for prepaid is Hotlink while post-paid is Maxis. The company also provides broadband and 3G services. The Maxis 3G was launched in 1995. Maxis had also extended into international market as well namely Indonesia and India currently. The beginning prefixes identifier phone code of this company is normally 012 followed by the phone number. Maxis are also embarking to corporate responsibilities to help the needy in the country by organizing programmes that may help certain unfortunate public in general.


d. Digi ,
Digi is also a mobile telecommunication company that provides mobile telecommunication for Malaysians in general. 49 % share of the company is owned by Telenor ASA of Norway. It is founded in 1995 and was listed in the KL Stock Exchange in 1997.at that moment of time it is known as Mutiara Swisscom Berhad. Later it had been renamed to Digi Malaysia Berhad.
It’s headquarters is located at Subang Hi-tech Industrial Park.Digi became the first telco in Malaysia to launch and operate a fully It is the only mobile telecommunication service provider that provide GPRS services which was later upgraded to EDGE. It had similar services too of providing prepaid and post-paid services. It is a very popular brand among Malaysians due to it technological services. It uses the native dialing prefix identifier of "010", "016", "0143", "0146" and "0149.


e. Telekom ,
Telekom Malaysia originally was a fully government owned agency before its corporatization and privatization in 12 October 1984.TM was listed on the Bursa Malaysia on 9 September 1990.
It was the second largest telecommunication company in South East Asia region. It is the sole DSL broadband provider in the country. It has a monopoly on the fixed line network and has a considerable market share of the mobile communications market after its acquisition of Celcom and merging with its mobile operation arm, TMTouch. Broadband connectivity is through DSL under TM Net's Streamyx brand.
Celcom is one of the 3G service providers similar to Digi and Maxis.
Originally known as Jabatan Telekom Malaysia with the initially of providing fixed telephone line to general public.
Telekom Malaysia is government-linked company (GLC) in which the government of Malaysia is holding about 36% of the share stake.
Subsidiaries associated to Telekom Malaysia are TM Net, Multimedia University, Multimedia College and VADS Sdn Bhd.VADS is a subsidiary of the TM Group of Companies which is strongly involved in IT development industry.