Module 22 Air Transport

L-030-3 ,MODULE 22
AIR TRANSPORT 10.02
a. Malaysian Airlines System.
Company perspective
Malaysian Airlines System , generally known as MAS is a small air service that began with a 5-seater twin engined Airspeed Consul in 1947, Malaysia Airlines has grown into an award-winning airline with a fleet of more than 100 aircraft, servicing more than 110 destinations across six continents. Today, MAS is a corporation with a vision of global expansion and had grown extensively in response to consumer demand for worldwide coverage. The airline's enhanced in-flight services, reliable ground support and excellent infrastructure will set new world standards. Company History:
Malaysian Airlines System Berhad (MAS) is the holding company for Malaysia's national airline carrier, one of Asia's fastest growing airlines. Through several other subsidiaries, the company manufactures aircraft parts, offers trucking and cargo transportation services, caters food, provides laundry and dry-cleaning services for airlines and other industrial institutions, and oversees a travel agency. The Malaysian government retains a strong voice in MAS affairs. The history of Malaysian Airlines dates back to 1937, when the Straits Steamship Co. of Singapore joined forces with two British companies--Ocean Steamship Co. and Imperial Airways--and won approval from Singapore's government to operate an airline in the region. Malayan Airways Limited was registered on October 21, 1937.
Malayan Airways Ltd operations did not begin until 1947, well after World War 2 come to an end, when a twin-engined Airspeed Consul lifted off from Subang International Airport in Kuala Lumpur, linking that city with Singapore, Ipoh, and Penang in the north of the country.
Following Malaysia's political establishment in September 1963--the new country comprised the former states of Malaya and Singapore, and the one-time colonies of North Borneo, Sabah, and Sarawak--Malayan Airways became Malaysian Airways and was reorganized to focus on connecting the new country's disparate regions.
More organizational changes for the airline occurred in 1966, a year after Singapore seceded from Malaysia to become a sovereign state on its own. That year, the governments of Singapore and Malaysia jointly bought a controlling stake in the airline and renamed it Malaysia-Singapore Airlines Ltd.(MSA). Powerful Boeing jets then entered the fleet and enabled flights to reach a number of far-flung Asian destinations. However, differences between Kuala Lumpur and Singapore over the future direction of MSA prompted a split in 1972.
Malaysia chose to its way and in October 1972, Malaysian Airline Systems (MAS) was established. (The acronym MAS means gold in the Malaysian language.) ..MAS aircraft would henceforth adopted a stylized form of the traditional Kelantan "wau" or Malaysian kite.
Golden years of growth in the 1980s--90s
An economic boom in Malaysia during the 1980s helped spur growth at MAS. By the end of the decade, MAS was flying to 47 overseas destinations including 8 European cities: London, Zurich, Paris, Frankfurt, Istanbul, Vienna, Amsterdam, and Brussels. MAS also flew at this time to 6 Australian cities--Brisbane, Adelaide, Darwin, Perth, Melbourne, and Sydney as well as to Auckland, New Zealand. Besides flights to Asian hubs as Hong Kong, Tokyo, and Peking, MAS also connected with Los Angeles and Honolulu. By 1992, MAS had added scheduled flights to Athens, Madrid, and Rome. Currently MAS operated 118 domestic routes within Malaysia and 114 international routes across six continents.[1]. Malaysia Airlines now flies to 87 destinations across six continents from its primary hub in Kuala Lumpur. It has a particularly strong but diminishing and weakening presence in the Southeast Asia region, which, together with its subsidiary MASWings and Firefly, connects Kuala Lumpur to the most destinations in Borneo Island.


MAS and Visit Malaysia Year
In effort to obtain better business MAS introduced tour packages Malaysia Airlines Golden Holiday packages and Malaysia Stopover packages were established in 1984. These encouraged European and Australian travelers in transit between the two continents to take a rest break in Malaysia before carrying on to their final destination. To further stimulate tourism, a joint campaign was run by the Malaysian government and MAS to declare 1990 Visit Malaysia Year.
Another source of new traffic for the airline was the growing number of foreign students attending educational institutions in Malaysia as well as Malaysians were studying abroad.
Malaysia Airlines introduced Sarong Kebaya design as a uniform in 1st March 1986 for female flight attendants. It was designed by the School of Fashion at Mara Institute of Technology. The batik material depicts the “kelarai” motif, which is a bamboo weave pattern. “Sarong Kebaya” is a Malay traditional dress which appropriate to depict a Malaysian identity.
Cargo was also identified as an expanding source of revenue for the airline in the 1990s. In recognition of this potential, MAS in 1992 introduced MAS Kargo in order to begin providing a full cargo service to the U S A and Europe. In 1992 MAS kargo also had a fully automated cargo handling center in Penang. The new facility complemented the expanded MAS Cargo Center at Subang Airport, which provided semi-automated and computerized facilities including elevating transfer vehicles and electronic scissor lifts fitted with computerized scales. Expansion at the cargo center brought MAS Kargo warehouse storage space to 150,000 square meters.













b. AirAsia
History of AirAsia
The airline was established in 1993 and started operations on 18 November 1996.
It was originally founded by a government-owned conglomerate DRB-Hicom. On December 2, 2001, the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes's company Tune Air Sdn Bhd for the token sum of one ringgit. Fernandes proceeded to engineer a remarkable turnaround, turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed, undercutting former monopoly operator Malaysia Airlines with promotional fares as low as RM1 .
Mr. Tony Fernandes is currently the Chief Executive Officer of AirAsia. AirAsia which was initially a heavily indebted company was turned into a profitably company which subsequently a very popular airline carrier in Malaysia.
AirAsia second hub was in Senai Airport , Johor Bahru while it first international flight was to Bangkok, Thailand with an establishment Airasia Thailand, a subsidiary of Airasia.
Later , route was extended to Indonesia, Macau, Xiamen in China , Philippines, Vietnam, Myanmar and Cambodia.
A budget terminal, Low Cost Carrier Terminal (LCCT) built in Kuala Lumpur International Airport in 2006 became the new home for AirAsia plane. Currently AirAsia is the main customer of the Airbus A320.It had since placed an order of 175 units of the same plane to service its routes and by 2013, AirAsia shall have a least a fleet of 50 of the Airbus A320.
AirAsia currently operates 200 flights a day, over 75 domestic and international routes ranging from ASEAN countries, including China, Macau, Taiwan and Australia with the latest route to London, at Stansted Airport in London.
Ever since AirAsia had improved its services and still remain the most popular budget airline not only for Malaysians but visiting tourists alike as well.









c. Berjaya Air


The airline was established and began operations in 1989. It is owned by the Berjaya Group (through Berjaya Land) and was formerly known as Pacific Air Charter.
Berjaya Air is an airline based in Shah Alam, Selangor, Malaysia. It operates domestic scheduled and charter services, as well as regional flights. Its main base is Sultan Abdul Aziz Shah Airport, Subang, Malaysia. It has a fleet of 4 planes and servicing 6 destinations.

Berjaya Air current CEO is Tan Sri .Dato’ Vincent Tan Chee Yioun
Berjaya Air operates the following services ( as at February, 2008) to the following destinations:-
Malaysia
1. Subang ( Sultan Abdul Aziz Shah Airport )
2. Pangkor Island ( Pangkor Airport)
3. Redang Island ( Redang Airport)
4. Tioman Island (Tioman Airport)
Singapore
1. Singapore (Seletar Airport)
Thailand
1. Koh Samui ( Samui Airport )



L-030-3
Modul 22 (Air Transport) 10.02
3. List of 6 International Airports in Malaysia

Peninsular Malaysia
a. Kuala Lumpur International Airport (KLIA) ,Sepang, Kuala Lumpur
b. Langkawi International Airport ,Padang Matsirat,Langkawi Island, Kedah
c. Penang International Airport , Bayan Lepas, Penang
d. Senai International Airport , Johor Bahru, Johore
Sabah
a. Kota Kinabalu International Airport , Kota Kinabalu, Sabah
Sarawak
a. Kuching International Airport, Kuching, Sarawak


Kuala Lumpur International Airport (KLIA.)
It is Malaysia's main international airport situated in the Sepang district, in the south of the state of Selangor, about 50 kilometres from Kuala Lumpur. KLIA was built at a cost of some US$3.5 billion. The planning of building KLIA began in the year 1990 after the Malaysian government felt that the existing Subang International Airport was unable to cater future traffic.
It was officially opened on 27th June, 1998 just ready to accommodate the arrivals of foreign tourist in conjunction of the 1998 Commonwealth Games.
Kuala Lumpur International Airport is capable of handling 35 million passengers and 1.2 million tonnes of cargo a year in its current phase. As of 2007, it was ranked as the 13th busiest airport in the world by international passenger traffic, and is the 7th busiest international airport in Asia.
Langkawi .International Airport, Kedah
Langkawi International Airport is an airport located on a duty-free island of Langkawi which is under the administration of Kedah state. The airport is situated at Padang Matsirat and is about 25 minutes of driving from Langkawi main town of Kuah. Flights between Kuala Lumpur take about 60 minutes.
The Langkawi International Airport is a tourist attraction because it serves as a venue for the Langkawi International Maritime and Aerospace Exhibition or LIMA which is an international aerospace event for aviation industry and aero performances for the public.
Currently AirAsia, Firefly, MAS, SilkAir and Tiger Air are commuting with Langkawi International Airport.

Penang International Airport
Penang International Airport which was previously known as Bayan Lepas International Airport is strategically situated in Bayan Lepas area which is about 16 km south ward of Georgetown, Penang. It is equipped with facilities such as duty-free shops, restaurant, bank, foreign exchange office and car rental services companies.
It’s location which is close and within a short travelling range between the Penang Bridge linking the mainland to the island. It is a medium size airport in which waiting time for check in is relatively short. Majority of the tourists from nearby country such as Thailand prefer to Penang International Airport due to the common basic amenities easily available and had made their travel very comfortable.
In 2008, over 3.4 million passengers used Penang International Airport and had since recorded 43,796 aircraft traffic. It had also being a hub of 2 low cost carriers which is Firefly and Airasia.
Ever since the current Penang State Government is planning on building a new Low Cost Carrier Terminal in due future.

Senai International Airport
Opened in 1974, it serves the state of Johor as well as people from the southern states of Peninsular Malaysia. Senai International Airport serves as one of the three Malaysian hubs of AirAsia. The objective of the establishment of Senai International Airport is to prevent the leakage of passengers and cargo traffic to Singapore. Located strategically in the Iskandar Malaysia.

Currently it is being managed by Senai Airport Terminal Services Sdn Bhd , the first independent airport operator taking over the responsibilities of Malaysia Airport Holdings Berhad (MAHB) .
Senai Intenational Airport currently had 4 passenger airlines to 11 destinations and 3 cargo airlines to 2 destinations.
The 4 airlines are Airasia, Firefly, Indonesia Airasia and MAS.